“Catherine combines deep technical savvy with a sophisticated demeanor. Knotty customer situations dissolve under Catherine's touch.”
– B.N. Kausik, CEO FineGround Networks (acquired by Cisco)

Professional Experience

Blumio, Inc - San Francisco, CA
Co-founder and Chief Executive Officer - 02/2016 to Present
Blumio is a medical device company developing a wearable blood pressure sensor to improve monitoring, diagnosis, and management of heart disease. I co-founded the company, worked collaboratively with the board to formulate the business and product strategy, raised dilutive and nondilutive capital, and led a team to develop a wearable blood pressure sensor.

Riverbed Technology- San Francisco, CA
Senior Director, Platform Marketing - 04/2014 to 02/2016
Riverbed provides a suite of hardware and software tools to increase the speed of data transmission across networks and improve the performance of enterprise applications. I led a team of 6 content strategists, technical analysts, and marketing managers supporting go-to-market and demand-generation strategies supporting Riverbed's 3 business units responsible for generating $1 billion in annual revenue.

Tradeshift, Inc - San Francisco, CA
Head of Sales Engineering - 03/2013 to 03/2014
Tradeshift is a SaaS platform enabling e-invoicing and accounts payable automation while providing supplier financing and B2B marketplaces connecting enterprises with their suppliers. I built a team of sales engineers serving as customer technical liaisons during the sales cycle.

Cisco Systems, Inc - San Jose, CA & London, UK
Business Development Manager - 09/2010 to 10/2011
Technical Solutions Architect - 04/2008 - 08/2010
Consulting Systems Engineer - 01/2005 - 03/2008

Cisco develops, manufactures, and sells networking hardware, software, telecommunications equipment and other high-technology services and products. I held three roles in Cisco technical sales and go-to-market departments, each with increasing seniority and responsibility. My area of expertise included Cisco’s server virtualization, cloud computing, application acceleration, and load-balancing products.

World Health Organization - Geneva, Switzerland
Technical Officer, Security, Web, and Architecture - 02/2003 to 05/2004
The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. I was part of the team responsible for the operations of WHO’s public website (www.who.int). During the SARS epidemic in 2003, my team ensured that WHO’s web infrastructure successfully scaled to support a 2,000% increase in web traffic to serve over 14 million visits per day.

Various dotcom startups - SF Bay Area, CA
BrightStreet (acquired by E-Centives), 2000 – 2002; Zadu, 1999 – 2000; PictureTalk, 1998
I held Unix and Windows systems administrator roles responsible for 24x7 operations of a variety of internet-facing production web applications during the early days of dotcom.

Selected Publications, Presentations, and Lectures

“Ripple Effect - Unlocking New Applications and Innovations for Radar through Industry Standardization,” panelist, Sensor Converge Conference - San Jose, CA, 06/2022

“Women in Sensors & Electronic Engineering - Leading the Tech Revolution,” panelist , Sensor Converge Conference - San Jose, CA, 06/2022

“No Such Thing As Minimum Viable Medical Device,” conference presentation, IEEE Women In Engineering Conference - San Diego, CA, 06/2022

“Addressing the Importance of Women's Health and Advancements in Research and Innovation,” invited speaker, HealthyWomen Annual Event - Washington, DC, 03/2022

“The Incredible Rise of Wearables,” panelist, Fierce Medtech Innovation Week 2021 Conference - Virtual, 04/2021

“Future of Health: Precise, Contextual, Accessible,” keynote address, Infineon Oktobertech Conference - Mountain View, CA, 09/2019

“The Evolution of Traditional Medical Devices Industry,” panel moderator, MedCity Invest Conference - Chicago, IL, 04/2019

“Pricing Strategy: Unlock Your Product’s Value,” lecture, General Assembly - San Francisco, CA, 03/2016

“Consumer Behavior & the Decision-Making Process,” lecture, General Assembly - San Francisco, CA, 02/2016

“The Evolution and Dynamics of the Mobile App Economy,” book, Amazon Kindle Store - 03/15

Education

MSc Health Economics, Cardiovascular Sciences, 2021
London School of Economics - London, United Kingdom

MBA, Marketing and Entrepreneurship, 2013
Imperial College London - London, United Kingdom

BSc Management Information Systems, 2005
Excelsior College - Albany, NY, United States