CATHERINE LIAO, MBA, MSc
Entrepreneur passionate about solving unmet needs. Documenting insights I learned along the way.
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Solve for information asymmetry
Opportunities exist in markets where information between seller and buyer is opague.
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5 reflections about entrepreneurship
It will be hard and rewarding, so buckle up and enjoy the ride.
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N.E.R.F.
A framework for getting ideas off the ground
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Unspoken rules in business
Knowing the rules is the first step toward building all relationships.
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Do away with “Steak & Commercial”
There is zero value to an event when participants need to be bribed with a meal.
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Focus on the first 20% of the market
The exponential adoption of new innovations requires reaching the right audience first.